Meet The Artist
Hi, I’m Lorena Azizeh
And this isn’t just a brand.
This is a living art practice I’ve been building for decades.
Brand Story
I started making jewelry over 20 years ago, just for myself.
No business plan or strategy in mind for the future.
People would see what I was wearing and ask where it was from, and slowly… it turned into something more.
That was the birth of Azizeh.
The name comes from my grandmother. It’s her name, and mine.
It’s always been personal in that way.
Years later, in 2021, I started making clothing the same way I started everything else…because I couldn’t find what I wanted to wear. Everything available looked the same, lacking personality and energy.
I had ideas. I wanted more color, more texture, more feeling. So I started sourcing fabrics I loved, and making pieces for myself.
And then somehow… it grew again.
Why it works this way
A lot of people ask me why I don’t just make a regular online store.
Something easy. Something you can scroll and click and buy.
I don’t want to.
Because this was never meant to be transactional, it’s meant to be personal. It’s an exchange of energy.
I hand wrap every order.
I write a note for every piece.
I know who I’m creating for.
That connection is the whole point.
If I had to put it into words, it’s simple:
Be Kind. Be Love. Be You.
Everything I create comes back to that.
I want you to feel something when you wear it.
I want you to feel like yourself, but more.
More expressive.
More confident.
More you.
And I want you to have fun with it.
Mix things that don’t “match.”
Wear it your way.
Make it yours.
That’s where the magic is.
